Six benefits of social media marketing for your small business

Many small business owners question the need to use social media as part of their marketing strategy and wonder about its effectiveness for producing a return on time spent managing it all.

The standard business consensus is that social media marketing is no longer optional. The on-going and increasing demand of customers online have confirmed that it’s not a fad or trend, but one that’s here to stay. Permanently.

The only question that remains is, how are you going to use it to its best business advantage?

Here are six key points to remember why you need to use social media marketing.

Social Media engagement

Your customers use Social Media

“In the UK specifically, there are now 45 million social media users which equate to 67% of the entire population”.

With 45 million social media users in the UK, your customers and potential customers are likely to be there. Small businesses need to market themselves where their customers are.

Develop customer relations and loyalty

Social media platforms allow immediate feedback from customers, whether they are negative or positive.
This direct interaction between a business and its customer is a positive feature of social media.

The business gains valuable insight into customer’s perspectives.

As a result, it can learn directly from its customer base, allowing to improve products and service to better suit their needs.

Increased brand awareness (and loyalty)

Arguably, this is what social media does best: increases your brand awareness and exposure. It makes it easier for your customers to find and connect with you. And, if you manage it correctly, gets you and your business to be perfectly visible and engaging.

Cost-effective and targeted marketing

For many small businesses, it can be a challenge to create brand awareness on a limited budget.

Social media is a great way to increase brand awareness at little to no costs compared to other traditional advertising and marketing methods.

For example, if you run a campaign on Facebook, you can segment by things like age, location, gender, and interest and re-target adverts to people who have visited your website.

This very targeted marketing and advertising will help you create more successful campaigns.

Ability to share engaging content and tell your story your way

Using social media allows you to build an exciting and engaging picture of your business and demonstrate your personality, brand and values.

Through social media posts, blogging and newsletters, your content can be helpful and explanatory. 

The carefully created content will encourage conversation and engagement with the people you want to reach.

Great content gives people a reason to get in touch with you. Content needn’t always be serious and certainly not a constant sales pitch; have fun with it and experiment with photos, videos and live feeds.

Just remember, the more time and energy you invest in social media, with a clear purpose in mind, the more significant impact your social media campaigns will have.


Most social media platforms provide daily, weekly, monthly (and more) data reports on how well your social media marketing is performing. Once you tap into this data, you can hone your social media campaigns and continuously improve upon them.

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